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Successful Cross-Cultural Sales Worldwide
[Size: 1950 words]
$24.00
Successful Cross-Cultural Sales Worldwide


Major Topics

Selling products and services .... Cultural backgrounds .... The buyer's language .... Case studies .... Cultural differences .... Doing business with the competitor .... Intercultural sales .... Communication styles .... Relationship management .... Non-verbal language .... Dimensions of culture .... Foreign customer .... Effective techniques .... Monochronic vs. polychronic time .... A linear approach .... Relationship issues .... Affiliation vs. task accomplishment .... Emphasis on individualism .... Group orientation .... Body language
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